Category:

Australia

Christmas

Localisation

What not to wear for Christmas in Australia...

By Nick Nasev

December 1, 2024

min read

It's December and shops worldwide have been full of Christmas stuff for weeks now 🎄

But sometimes things get a little messed up.

Check out the picture here of these Christmas jumpers/sweaters in the style first popularised in the 2001 film Bridget Jones's Diary. Nothing out of the ordinary for these days.

How about I tell you that I took these photos inside a department store in Perth,Australia 🦘

You see, Christmas in Australia is in the height of summer ☀️
And what have been the top temperatures in Perth these past few years on 25 December?

2023:37°C (99°F)
2022: 31°C (87°F)
2021: 43°C (109°F)
2020: 40°C (105°F)
2019: 36°C (98°F)

You get the picture... it's steaming hot! 🔥

So would you buy a Christmas jumper?
(I can't say that these were flying off the racks)

🔔 This shows how important it is to consult localisation and market research professionals to ensure that your product, service, content, text, etc. are appropriate for your target market and maximise revenue. And if that market is Australia, I'm ready to help you there. Let's talk! All you need to do is email me at info@nicknasev.com.

Hi, zdravo, bok, zdravei, g'day! I’m Nick Nasev, an Aussie of Balkan background living in the UK. I’ve been a translator and editor for 20+ years. If you have an interest in languages and all things Balkan, Eastern European, Australian and beyond, along with a dash of corny and irony, then stick with me as I rant about my experiences and stories.

Your text deserves to be taken seriously; have it translated and edited with confidence.

info@nicknasev.com

Contact me with the details of your text at info@nicknasev.com

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